Know your people
your clients, who they serve and their community. What had started as a fun design project for some t-shirts ended up becoming a branding project for a local non-profit preschool with a heavy outdoor curriculum.
Sometimes the solution
has already been solved, it just needs more light. As I started exploring and sketching possibilities for this project, I knew the best solution was going to be something unique and authentic to the school. Jason Anaya had recently designed and carved this wood sign that was placed over a newly expanded area of the school. It seemed like an ideal t-shirt graphic and would also highlight the expansion the school had made that year. It also seemed like a great way to brand the school that had no true visual identity other then clip art.
Taking full liberties of not being confined to the space of the wood cut. The tree was expanded and the leaves reshaped to pop off a light or dark background. With a name like Room to Grow making sure the tree had unlimited space at the top was essential to the name and the school’s philosophy.
